There are right and wrong ways to do seo. I have lots of experience and have learnt alot both from other people and through mistakes. (seo is ever changing so something that worked once may not work again that is why it is necessary to know the fundamental things to do for seo and what search engines are looking for. Knowing this will mean your website will always be on top because these methods never get penalized and are stable forever with no risk involved.
Right now i have said that i will do a run down of do key aspects of seo that are fundamental and will never get penalized.
Good, unique content.. i say good but if you are just doing it for search engine bots than it could be complete nonsense... however google does have manual reviewers and if they see nonsense they will deindex you. That being said it is always a good idea to make readable good quality content so not to risk anything.
Relevant back links.... obviously someone is gaming the search engines system if all there back link aren't anything about the topic of there website..
There are just 2 example of what is needed for seo... i will post about even better ways soo so stick around.
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